Wedding Photography Prices - Melbourne

Starting prices for wedding photography packages in VIC are published on half of all wedding photographer websites across the state.   The prices for starting packages in Melbourne begin at $300 for 1 hour coverage of the wedding ceremony.  The most expensive starting price currently published for a wedding photography package in VIC is $10,000 and includes specialist image styling unique to that supplier.


VIC Photographer PricesSome form of detail regarding package prices and/or inclusions is available online from 52% of wedding photographers in Melbourne.  Most these photographers however, simply publish a starting price and consumers will find a complete list of package prices online from just 19% of the VIC wedding photography industry.  


Range $300 - $10,000

 Melbourne Wedding Photography Starting Prices

Wedding Photography Packages less than $1,000:

Melbourne's wedding photography prices start at $300 including 1 hour coverage.  Just 14% of the market offer wedding photography for less than $1,000 and most of the packages in this price range (57%) start at the upper end of $900 or more.  A complete list of packages and prices is available online from 65% of wedding photographers in this price range.

The majority of coverage provided with these starting packages is 4 hours or less aimed at small mid-week weddings or elopements.  One photographer in this price range currently offers 'all day coverage' for $990, however the next largest package is 6 hours coverage for $950 from a photographer new to the industry.

Wedding Photography Packages $1,000 - $1,999:

Of all wedding photographers that publish starting prices on their website in VIC, 39% offer starting packages in this price bracket.  Of those, 70% range from $1,500 and above.  The full list of packages with pricing details included is available on 48% of wedding photographer websites in this category and a further 6% publish details of packages without pricing information.   

The range of coverage offered with packages in this price bracket starts at 2 hours and extends up to 11 hours of wedding photography.  The most common inclusion is 6 hours coverage offered by about 30% of photographers.  The next most popular inclusion is 4 hours coverage. We found 3 photographers that provide wedding albums with starting packages in this range, although consumers should be aware that the quality and size of photo books and wedding albums vary greatly and full sized albums are not readily sourced in this price bracket.

Wedding Photography Packages $2,000 - $2,999:

Approximately 31% of wedding photographers in Melbourne offer starting packages between $2,000 and $2,999.  The spread of wedding packages across this range is fairly even with the average price being $2,438.  The proportion of photographers that publish a complete set of wedding packages including prices drops to 29% in this segment of the market.

Six hours of wedding photography is again the most common inclusion in these packages, closely followed by 8 hours.  The full range extends from 3 hours coverage at $2,500 to 12 hours coverage at $2,800.  The highest costing package in this range is offered by two wedding photographers that each charge $2,995 for 6 hours coverage and no album.  The 2 packages we found in this range that included albums were both at the lower end of the price bracket and the brand and size of these albums was not disclosed.

Wedding Photography Packages $3,000 - $3,999:

Wedding photographers in Victoria, Australia that offer a starting package in this price range make up 10% of all photographers in the state that publish a starting price on their website.  A quarter of these wedding photographers publish their complete set of packages and prices for consumers to view online.  The average cost of a starting package in this range is $3,408 and includes 9 hours of wedding photography coverage.

The range of coverage offered in these wedding packages starts at 5 hours for $3,000 and extends up to 12 hours or 'full day coverage'.  Albums were included with 19% of these wedding packages and additional inclusions such as 2nd photographers and engagement sessions were also found with greater regularity.

Wedding Photography Packages $4,000+:

At the highest end of the market are the top 6% of wedding photographers who's starting packages begin at $4,000.  Australia's best photographers reside in this wide ranging bracket and include those who are recognised in top 10 lists of the worlds best wedding photographers.

Most of the photographers at the top end of this price bracket do not publish prices on their website.  About 30% of photographers however, do provide the complete list of packages and prices and most of those are between $4,000 & $5,000.  The highest published starting price for a wedding photography package in VIC is $10,000 and includes one of a kind artwork particular to the niche of that photographer.

Wedding Photography Packages Pricing Report 2016 copy 

The wedding photography prices detailed in this report all include high resolution images presented to clients on discs or USB.  All information provided in this article is based on the starting prices listed by VIC wedding photographers on their website.  It should also be noted that where possible we have used starting prices for Saturday weddings during the regular wedding season.  

Pricing data for wedding photography packages of 6 hours, 8 hours & 12 hours duration was also collected during the research for this article.  These details are due to be released in a national report on wedding photography prices and will be published on our Facebook page.

Wedding Video Prices and Packages

Wedding video prices and package information can be found on 58% of wedding videographer websites in Sydney.  The extent to which pricing information is made available varies from business to business, but most commonly published is a handful of packages with price and inclusions fully detailed.  Of all wedding videographers in NSW, 40% fully disclose price and package inclusions on their website.  


Wedding Video Price and Package Info

This graph shows the varying price and package information that is available online from 58% of the wedding video industry in NSW, Australia.  The highest proportion of videographers publishing a full list of prices online offer packages starting between $1,000 and $2,999, however there are wedding videographers that publish a complete list of packages and prices across all price brackets.


Range $600 - $4,950

of Videographers

The wedding video industry offers two main styles of filming which affect the price of wedding packages.  The traditional art of videography is often cheaper than its cinematic alternative because less equipment and staff are required to produce the finished product.  Prices for basic wedding videos in Sydney start at $600.  The most expensive starting price currently published is a $4,950 cinematic package.  The average starting price for any sort of wedding video package in NSW is $2,364.00 however customers wanting a cinematic wedding video will be looking in the higher ranges. 


The range starts at 3 hours and the longest package is 14 hours

Wedding Videography Packages less than $1,000:

About 7% of wedding videographers in Sydney offer starting packages under $1,000.  The range of hours included in these packages starts at 3 and are generally intended for filming and editing of the wedding ceremony.  Some packages offer up to 7 hours of coverage in this price bracket.

Wedding Videography Packages $1,000 - $1,999:

A third of the wedding video industry offer starting packages between $1,000 - $1,999.  There is a wide range of inclusions available in this price bracket with some packages starting at 3 hours coverage and others providing up to 14 hours.  The average inclusion is 6.75 hours and 89% of starting packages in this range include between 4-9 hours of coverage.

Wedding Videography Packages $2,000 - $2,999:

This is the most common entry point for wedding video packages in Sydney.  About 38% of wedding videographers start packages within this range and inclusions are not as widely varied across this bracket.  82% of starting packages include 6-8 hours coverage, however the range extends from 4 to 14 hours in total.  

Wedding Videography Packages $3,000 - $3,999:

Customers looking for good value in a cinematic wedding video package will find one in this price range.  The proportion of wedding videographers that offer starting packages from $3,000 - $3,999 is 16% of the market.  Inclusions start at 6 hours coverage although customers will most often find "All Day Coverage" listed which generally implies a minimum of 12 hours filming.

Wedding Videography Packages $4,000 - $4950:

Just 5% of wedding videographers make up the top end of the market and all produce cinematic wedding videos covering at least 10 hours of the wedding day.  These studios are focused on providing high quality cinematic films using a variety of filming techniques designed to maximise emotion and drama in the completed production.  Packages usually include at least 2 camera operators and provide options to employ additional filming equipment and expertise for a truly unique top end production.

Wedding Videography Packages Pricing Report 2016

Every wedding videographer in Sydney includes some form of edited video in their wedding packages.  One of the more common edits is a highlight clip of 5 minutes or less in duration, which is suitable for sharing online.  These are often included in starting packages both as a convenience for customers to share with family and friends and because the format is perfectly suited to the marketing needs of the wedding videographer.  

All information provided in this article is based on the starting prices listed by NSW wedding videographers on their website.  Additional price and package information is regularly published on our Facebook page.





Wedding Photography Package Prices

More than half of all wedding photographers in NSW publish a starting price for their photography packages online.  Starting packages in Sydney range from $450 up to $5,950 and include anywhere from 1 to 15 hours of photographic coverage on the wedding day.  This article describes the range of wedding packages and pricing available in the photography industry and details the market size and competition within each price bracket.

Wedding Photography Packages Pricing Report 2016

Wedding Photography Packages less than $1,000:

Just 9% of the wedding photography market in NSW offer packages in this range.  More than three quarters of these suppliers publish a complete list of packages and pricing on their website.  The range starts at $450 for 2 hours coverage with the maximum inclusion being 5 hours intended to cover either Brides prep to photos or ceremony to start of reception.  

The most likely package available for less than $1,000 includes 3 hours coverage and high res images delivered on disc or usb.  These packages were generally intended for small, intimate weddings such as elopements where photos would be taken before and/or after the ceremony all at the one venue.  There are no packages advertised in this price bracket that include full day coverage or a high quality album.

NSW Wedding Photography Package Prices

Wedding Photography Packages $1,000 - $1,999:

This is the most competitive price bracket in the Wedding Photography industry.  36% of NSW based wedding photographers offer starting packages in this range.  A high proportion of these businesses (66%), promote a full list of packages and pricing on their website which suggests an active level of price based competition between suppliers.  Customers will find that most packages in this range start from above $1,500.  

While the coverage included by these wedding photographers does range from 1 to 15 hours, most packages (71%) include 4 to 6 hours of coverage.  Customers can expect high res images with any of these packages although albums are generally not included. 

Wedding Photography Packages $2,000 - $2,999:

About 30% of wedding photographers in Sydney provide starting packages between $2,000 to $2,999, with the average package in this price bracket being $2,501.38.  Fewer photographers promote packages and prices on their website in this category, representing the start of a shift in the market away from price based competition.  Customers can still find a full list of packages and pricing on 44% of supplier websites, and most of those are at the lower end of the price bracket.

Inclusions are evenly spread across this price range and while coverage at the lower end starts at 3 hours, there are just as many businesses that include 5 hours at either end as those that include 12 hours.  The package that customers are most likely to encounter includes 6 hours of coverage with high resolution images on disc or usb that are often beautifully packaged in leather folios or wooden boxes.  Photo albums are rarely an inclusion in starting packages within this range.

Wedding Photography Packages $3,000 - $3,999:

Photographers that offer starting packages in this range make up one fifth of the NSW market. The proportion of those wedding photographers that provide a list of packages and pricing on their website is just 19% as many aim to showcase their unique brand of photography without the tempting distraction of price.  While the average starting price in this range is $3,357.13, the most commonly found package is exactly $3,000.  

Of the 20% of businesses that detail their package inclusions in this price bracket, 84% include a minimum of 8 hours coverage.  The range starts as low as 4 hours however and extends to full day coverage with 1 in 6 photographers providing a high quality album as part of the package inclusions.  

Wedding Photography Packages $4,000 - $4,999:

The high end of the wedding photography market in Sydney is 4% of the total market. Customers can expect a full list of packages to be listed on the websites of 44% of these businesses.  Wedding photographers that promote their prices at this end of the market may do so because the inclusions make these packages competitive with those offered in lower price brackets.  Some of these photographers have found that full disclosure of higher package pricing helps to filter enquiries and increases the booking conversion rate.

All starting packages above $4,000 include at least 8 hours of coverage and a complete set of high resolution photos.  Most wedding photographers who offer starting packages in this range include full day coverage.  While these photographers may choose to service smaller packages to clients who request them, many prefer to solely offer their service as  a 'complete wedding day package'.

Wedding Photography Packages $5,000+:

At the very elite end of the market are the top .5% of photographers with packages starting from $5,000.  The highest starting price published in the Sydney market is $5,950 as at the beginning of March 2016, and includes all high resolution photos from 10 hours of wedding day coverage.  No album was included with this package which is in line with most starting packages in the Australian wedding photography industry.  

Customers seeking the very best wedding photographers in Australia will find most within the top two price brackets with starting packages from $4,000.  Wedding photographers in the top range are likely to be highly awarded in Australia - particularly from the Australian Institute of Professional Photography (AIPP).  They are also likely to be well published internationally and identified in "top 10" lists by prestigious photographic magazines.  Photographers at this end of the market often travel the world shooting weddings and consider bookings by their interest in the people and places involved.  

All pricing information provided in this article is based on the starting prices listed by NSW wedding photographers on their website.  Additional package and pricing information is regularly published on our Facebook page.


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