Behind the scenes at Wedlockers

The reason we're building the Wedlockers website is to increase transparency in the wedding industry so that suppliers and their customers can more efficiently find each other.  We want to make it easier for customers to access and understand the full range of services available in the industry, and to find the suppliers that most closely match their requirements.  To achieve this we created a brand new type of wedding website that gives unique recognition to every wedding supplier in Australia.

Because we've created this concept from scratch it has yet to be proven effective.  So we needed a way to ensure that the site's features genuinely improve the planning process for Brides & Grooms, and genuinely increase supplier bookings while also reducing fruitless enquiries.  It was decided to build a cost effective version of the site that could be tested with real Brides and Grooms who were in the middle of planning their wedding.  They would tell us if Wedlockers solves their wedding planning headaches and give us feedback for improvement.

Step 01

Having created the Wedlockers prototype, we invited a selection of NSW based wedding suppliers to have a profile created for them on the site.  These are the businesses that our Brides & Grooms will search for and differentiate between as they use the site and test the Wedlockers features.  Because the site concept is new to the industry we wanted to limit its exposure until as close to launch as possible, and so the businesses who agreed to participate in the prototype were asked to take a leap of blind faith in getting on board with us.  Only in the past week were these suppliers given access to the Wedlockers prototype, and after 4 years in the making we nervously awaited their response which would be the first feedback we'd received from industry.  The extent of their positive feedback has been overwhelming and we are extremely grateful to them for their faith in us.

The process of compiling a team of 50 Brides and Grooms to conduct user testing is now well underway.  The first 25 have generously offered their time and have already received an initial survey asking them about their experience in the industry so far.  These experiences provide us with context for the feedback they'll shortly give about the Wedlockers website, and we'll soon find out to what extent our site improves their planning process.  

In 2016 we will compile the feedback from our expert team of betrothed and complete the final development of Wedlockers.  Given the extent of positive feedback we have already received from businesses in the industry, plans are well underway for the official launch of Wedlockers.

Further updates will be available on our Facebook page.

The Wedding Photographers of South Australia

South Australia marries about 8,000 couples every year.  These marriages equate to 7% of Australia's total wedding industry which is equivalent to the proportion of Australia's population living in South Australia.  In other words, the people of Adelaide are getting married at the perfectly average Australian rate.

South Australia is home to 110 photographers who are currently marketing their services within the wedding industry.  Fifty of these wedding photographers currently maintain a blog and use it to display images from recent weddings.  Wedlockers was able to locate all but 9 of these businesses on Facebook.

As expected with a smaller population base, South Australia's wedding photographers have fewer Facebook fans than those residing in the bigger states.  The most popular wedding photographer in South Australia is based in the Adelaide hills and at the time of publishing had a following of 7,466 Likers.  As with all popular wedding photographers, the Facebook wall of this business is chocker block full of beautiful photos taken at their most recent weddings.  The business also maintains a presence on Instagram and a regular blog on their website.

SA Wedding photographers copy

More than 65% of all wedding photographers in South Australia have fewer than 1,000 Facebook followers.  The median number of likes for Adelaide and surrounds is 649.  Our research clearly showed that wedding photographers that maintain a blog have a significantly higher number of Facebook followers than those businesses without a blog.  The difference between the average number of followers, of photographers with a blog and those without is a huge 832 Likes.

For more information about wedding photography in Australia follow us on Facebook.

Wedding Photography in Victoria, Australia

There are 332 wedding photographers based in Victoria, Australia that are actively seeking out bookings right now.  These businesses all have an up-to-date website with 47% also maintaining an up-to-date blog.  Most Victorian wedding photographers are actively engaged on social media with 92% operating a business page on Facebook.  Victorian wedding photographers will service approximately 23% of all weddings that happen across Australia.

The wedding photography market in VIC is highly saturated, yet it is one of Australia's least competitive states.  For every wedding photographer in Victoria there are a sum total of 83 weddings.  This calculation does not reflect actual bookings, which are less than this for most studios, but provides a measure of market saturation.  Further information about this calculation can be found in our article 'Wedding Photography in Western Australia'.  

VIC Wedding photographers

In May 2015, Victorian wedding photographers had a total Facebook following of 710,000 users. The most popular business had 91,000 followers and the 2nd most popular had 85,000.  Since then, the 2nd most popular photographer has overtaken the lead adding a whopping 15,000 followers to its fan base in 6 months.  It should be noted that this business is an award winning family photographer in addition to its extensive work with weddings.

The median number of Facebook likes for Victorian wedding photographers is 674.  For more information about wedding photography in Australia follow us on Facebook.

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