Wedding Photography in Victoria, Australia

There are 332 wedding photographers based in Victoria, Australia that are actively seeking out bookings right now.  These businesses all have an up-to-date website with 47% also maintaining an up-to-date blog.  Most Victorian wedding photographers are actively engaged on social media with 92% operating a business page on Facebook.  Victorian wedding photographers will service approximately 23% of all weddings that happen across Australia.

The wedding photography market in VIC is highly saturated, yet it is one of Australia's least competitive states.  For every wedding photographer in Victoria there are a sum total of 83 weddings.  This calculation does not reflect actual bookings, which are less than this for most studios, but provides a measure of market saturation.  Further information about this calculation can be found in our article 'Wedding Photography in Western Australia'.  

VIC Wedding photographers

In May 2015, Victorian wedding photographers had a total Facebook following of 710,000 users. The most popular business had 91,000 followers and the 2nd most popular had 85,000.  Since then, the 2nd most popular photographer has overtaken the lead adding a whopping 15,000 followers to its fan base in 6 months.  It should be noted that this business is an award winning family photographer in addition to its extensive work with weddings.

The median number of Facebook likes for Victorian wedding photographers is 674.  For more information about wedding photography in Australia follow us on Facebook.

Wedding Photography in Western Australia

Every year Western Australia hosts around 11% of Australia's weddings.  The wedding photography industry that services these weddings is made up of 174 'active' studios at the time of writing this article.  Our definition of an active studio is a business that has an up-to-date website, an up-to-date blog or a current presence on social media that markets for weddings and includes regular reference to working with weddings.

As with all states in Australia, the wedding photography market in WA has a high level of saturation and is extremely competitive.  There is a sum total of 74 weddings per active photographer in WA, making it the 3rd most competitive state in Australia.  This 'sum total' is calculated by dividing the available number of actual weddings per state by the number of active studios.  The 'sum total' provides a measure of market saturation and does not reflect actual bookings, which are less than this for most studios.  This is because not all weddings book professional photographers and the number of studios that service weddings in any one season always includes start-up and defunct businesses in addition to 'active' studios.

WA Wedding photographers copy 

Wedding photographers in WA are slightly less active on Facebook than other states with 88% operating a business page.  There are 154 WA wedding photographers on Facebook with a total following of 236,000 users.  The most popular business is one with about 19,200 followers, more than 12,000 ahead of the next most popular business.  As with other states, most WA wedding photographers have fewer than 1,000 likes on Facebook, with the median being 821.

For more information about wedding photography in Australia follow us on Facebook.

NSW wedding photographers on Facebook

This week on our Facebook page we published statistics about the number of followers that NSW wedding photographers have on Facebook.  This type of information is easily accessible to businesses within industries that have few competitors but with 1.642 wedding photographers across Australia, it is likely that no wedding photographer has ever had an opportunity to compare their social media following against the industry averages in this way before.

There are currently about 550 wedding photographers in NSW with a total Facebook following of more than 1.4 million users.  The business with the largest following is a well known entity within the Sydney region that boasted a whopping 201,858 followers at the time of publishing. This magnetic business accrued 8 likes while I wrote this article and another 51 likes in the 24 hours since.  (I've just rechecked our Likes - still 96 since yesterday!)

The next most popular photographer has about 96,000 likes, followed by 2 photographers with 45,000 and 6 between 20,000 - 35,000.  A total of 53 NSW wedding photographers have 5,000 or more Facebook likes.

 NSW Wedding photographers 3

If you have a wedding photography business in Sydney and you have less than 1,000 Facebook likes you are in the majority.  The largest subset of wedding photographers is 500 likes or less and this category equates to 36% of the NSW industry.

I'll leave you with one final statistic.  Of the 550 wedding photographers in NSW, 88% of you have more Likes on Facebook than us!  Follow us

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