Wedding Photography | Victorian Marketplace 2016 - 2017

The wedding photography industry in Melbourne has expanded by nearly 8% in the 2016-2017 year.  A total of 27 photographers left the wedding industry and were replaced by 53 new studios across the state of Victoria.  

VIC CHANGES

The range of package prices for wedding photography in Melbourne has remained fairly similar to last year, increasing from $300 - $10,000 in 2016 to $395 - $10,300 in 2017.  The average starting price for published wedding packages has increased from $2,183 in 2016 to $2,206 in 2017.

Starting prices 2017 changes4

In Melbourne, wedding photographers that increased the price of starting packages did so by between $30 and $1,795.  The most common increases were $200, $100, $400 & $300 respectively, accounting for 55% of all price rises.  

Wedding Photography Packages - 6 Hours

The proportion of wedding photographers in Victoria who publish a 6 hour package on their website has increased from 15% in 2016 to 18% of photographers today.  About half of all photographers kept prices on hold this year, 6% decreased prices and 16% either changed inclusions or no longer publish packages on their website. 

Changes to 6 Hour Wedding Photography Packages in 2016 & 2017

Vic 6Hr Photo Packages 16 17

Just over a quarter of the 6 hour packages published by wedding photographers last year have increased in price, with the average rising from $1,917 to $1,944 in 2017.  The most common increase was $200 affecting 36% of price hikes.  All increases were between $45 and $700 representing rises of 3.75% to 39.11% on 2016 packages. 

Wedding Photography Packages - 8 Hours

In Victoria last year, 17% of wedding photographers published an 8 hour package on their website.  This year that figure has risen to 19%.  The average cost for 8 hours wedding photography has also increased this year, from $2,346 in 2016 to $2,669 in 2017.

Changes to 6 Hour Wedding Photography Packages in 2016 & 2017

Vic 8Hr Photo Packages 16 17

While 3% of 8 hour packages dropped in price over the past 12 months, just over a quarter showed price increases by up to 40.5%.  Most wedding photographers that increased prices raised them by 4% to 17% or between $100 - $300.  

Wedding Photography Packages - 12 Hours

The most popular wedding photography package in Melbourne includes 12 hours of coverage & a full set of high resolution images.  The number of wedding photographers that publish a price for this package online has risen from 18% of the Victorian market in 2016 to 22% in 2017.

Changes to 12 hour Wedding Photography Packages in 2016 & 2017

Vic 12Hr Photo Packages 16 17

In 2016, packages without an album started at $1,330 and the highest published price was $6,400.  That range has expanded in 2017, to $800 - $6,600.  Album packages with 12 hours coverage started from $2,250 in 2016 and the high end was $8,350.  That range has increased this year to $2,250 - $10,300.

The average cost of a 12 hour package with an album was $4,244 in 2016 and has increased by $179 in 2017 to $4,423.  For packages without an album, the average price has increased by $66 in 2017, rising from $3,069 to $3,135.

Further information about the Australian wedding industry is regularly published on our Facebook Page.  Join the community & have your say in the conversations happening here now.